Your sales path should make it easier for the right people to pay you. So why does it feel like they’re doing laps around the checkout?
If your sales feel slower, patchier, or harder than they should, let me review the path behind them.
You have people clicking, reading, replying, watching, saving, lurking, maybe even saying “this sounds amazing”…
…but not enough of them are buying, booking, or enquiring.
You keep looking at the pieces — the headline, the price, the sales page, the emails, the offer, the lead magnet, the call booking page — trying to work out which one is quietly ruining your life.
And while you’re busy wondering whether your whole business model is haunted, your buyer is trying to work out what you do, why it matters, whether it’s for them, why now, and what they’re supposed to do next.
That’s the problem.
Not always the offer.
Not always the price.
Not always the copy.
Sometimes the sales path is making the buyer do too much of the buying work themselves.
Your buyer should not need a treasure map to give you money.
A good sales path doesn’t just tell people what you sell. It carries them through the decision to buy it.
It helps them recognise the problem, understand why it matters now, believe your offer makes sense, and know exactly what to do next.
When those pieces are missing, vague, buried, or happening in the wrong order, the buyer has to build the buying argument themselves.
And most buyers won’t.
Let’s find where the sale is getting stuck.
The Sales Path Review is a strategic review of the sales path connected to one offer.
I look at the pieces that are meant to turn interest into action — your landing page, emails, lead magnet, booking flow, checkout, follow-up, or whatever else is currently standing between “this sounds good” and “I’m in.”
Then I show you where the decision is slowing down.
Where the message is clear. Where it’s making the buyer work too hard. Where the offer needs a stronger argument. Where the next step feels too soon, too vague, too optional, or too easy to put off.
You’ll know what’s actually weakening the sale. You’ll know what I’d fix first. And you’ll know which parts of your sales path can stop getting blamed for crimes they did not commit.
How the review works
I review one offer path
One offer. One sales path. The pieces currently meant to help someone buy, book, enquire, or take the next step.
That might include your sales page, emails, lead magnet, booking flow, checkout, follow-up, offer position.
I find where the sale slows down
I look for what’s working, what’s weakening the sale, where the buyer is likely getting stuck, and what’s missing from the buying argument.
Not every asset gets treated like an equal emergency. Rude to the assets, helpful to you.
I show you what to fix first
You’ll get clear priority recommendations, plus rewrite suggestions where the message needs more weight.
A stronger headline. A clearer CTA. A sharper offer explanation. A better transition. A cleaner reason to act now.
You stop fixing the wrong things.
No more guessing whether it’s the page, the emails, the offer, the lead magnet, the audience, or the moon in Capricorn.
You’ll know what’s making the sale harder than it needs to be, what needs attention first, and what can stop haunting your Google Docs for now.
If your sales path feels slower, patchier, or harder than it should, let me put my brain on it.
I’ll review the sales path connected to one offer and give you a clear read on what’s working, what’s weakening the sale, and what I’d fix first.
You’ll walk away with priority recommendations, specific messaging notes where needed, and a sharper sense of where your time, energy, and money should go next.
So you can stop treating every part of your sales process like an equal emergency and start fixing the pieces most likely to move the sale.
Maybe you just need more traffic.
Maybe.
But before you pour more people into the path, it helps to know whether the path can actually carry them to the sale.
Because more traffic does not fix a weak buying decision.
It just gives more people the chance to get stuck in the same place.
More people almost buying.
More people disappearing before the next step.
If the problem is reach, fine. Go get more reach.
But if the problem is the handover, the offer argument, the page, the emails, the booking flow, the next step, or the reason to act now, more traffic only gives you a bigger version of the same problem.
Before you spend more money getting people into the sales path, let’s make sure the path knows what to do with them.
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No. It’s a strategic sales review.
I may give rewrite suggestions where the message needs more weight — a stronger headline, clearer CTA, sharper offer explanation, better section order, or cleaner reason to act now.
But I’m not line-editing every sentence or rewriting the full path.
You’re paying for diagnosis, direction, and priority fixes.
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After you book, you’ll receive a welcome kit that shows you exactly what to send through.
You’ll be asked for the pieces connected to one specific offer or sales path. That might include your website, sales page, lead magnet, emails, webinar, booking page, checkout page, or follow-up process.
You do not need to know what matters most before you book. That’s part of what I’ll help you work out.
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No.
If you have useful numbers, send them through. I love a number that has been emotionally terrorising you.
But you do not need thousands of visitors, a giant list, or perfect analytics for this to be useful.
A lot can be diagnosed by looking at the sales path itself: what the buyer sees, what they’re asked to understand, what decision they’re being moved toward, and where the path starts making them work too hard.
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Maybe you do.
But more traffic will not fix a sales path that is already losing people.
If the issue is reach, fine. Go get more reach.
But if the issue is the message, offer argument, page, email sequence, booking flow, CTA, or reason to act now, more traffic gives you a bigger version of the same leak.
The review helps you work out whether the path is ready for more people before you spend more money getting them there.
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Both.
It’s for business owners selling services, courses, memberships, programs, workshops, or small product-based offers.
The common thread is that you have something to sell and a path that should be helping people buy.
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Yes.
But I’ll be specific.
“Your offer is bad” is not a strategy. It’s just rude with a clipboard.
If the offer is part of the problem, I’ll show you where the promise, positioning, value, urgency, or buyer fit needs work.
The goal is not to make you question your entire existence.
The goal is to show you what’s actually making the sale harder than it needs to be.
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Your review will be completed within 3 business days once I’ve received your materials.
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The Sales Path Review includes the review and recommendations.
It does not include ongoing implementation support, live coaching, or a full rebuild.
If you want help turning the recommendations into a rebuilt sales path, we can talk about the next step after the review.
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You’ll receive the welcome kit, send through the relevant pieces, and I’ll review the path connected to one offer.
Then you’ll get your review back with clear recommendations on what’s working, what’s weakening the sale, and what I’d fix first.
FAQ
FAQ
FAQ
Stop trying to fix the sale from the fog.
If your sales path feels slower, patchier, or harder than it should, let me put my brain on it.
You’ll get a clear review of what’s working, what’s weakening the sale, and what I’d fix first.
So the next move you make is not another guess.
ABOUT YOUR COACH
HI! I’M ELIZABETH MCKENZIE
STRATEGIC MARKETING CONSULTANT
I’m Elizabeth McKenzie, a strategic marketing consultant and sales copywriter with over a decade of experience helping experts, service providers, personal brands, and business owners sell online.
I look at sales paths the way I look at sales pages, funnels, emails, launches, and stories: as a sequence of decisions.
What does the buyer need to understand, believe, want, trust, and do before they’re ready to move?
That’s what I’m looking for inside your Sales Path Review.
Also, I played violin at Hugh Jackman’s wedding.
This may or may not improve your conversions, but it does mean I have range.
