Feeling Boring? How To Sell Without An Original Idea.

Trailblazer! Game Changer! Earth Shaker!

Who doesn’t love to think of themselves as the one making new tracks in their industry? Doing what’s never been done before. Slaying the status quo. Screwing the stock standard.

Oh, I feel it in my lions. It gets me so excited.

It’s almost hard for me to write the next sentence because I bought the t-shirt but sometimes in business, you need to say:

Fuck Being A Trailblazer.

It’s exhausting and expensive.

The cash doesn’t flow as freely when you’re blazing the trail.

Why?

Because you don’t have a pathway to an audience yet.

You’re literally paving the path.

Which means there’s a lag.

Your buyers need time to get there.

So while you’re miles ahead carving out new terrain, blazing that good trail, your buyers don’t even know what the fuck you’re doing.

Have your sales stopped? Or if you’re new, have you made any sales yet? Because there’s not an ATM insight on the trail.

Is your community nowhere to be found when you try to sell? Crickets. Tumbleweeds. Dirt road.

Are you so nervous you never post anything because you’re too afraid people will judge your opinions?

Congratulations.

You’re a trailblazer.

And while your ego loves it. Your bank account doesn’t.

Trailblazing isn’t good for you if you need sales stat.

It takes time to build a pathway to an audience who will pay you.

And if time isn’t on your side, here’s what I recommend.

Look at what’s been done before that actually sold and repackage it up with your name on it.

Hollywood does it all the time with remakes.

Don’t groan. 21 Jump Street is the best remake in history.

Jonah Hill took a tv series from the 80s, put his name on it, and made it into a movie with Channing freaking Tatum.

On opening, the movie made a worldwide total of $201.6 million, becoming the top-grossing high school comedy film of all time.

Not bad for someone who took a look at what’s been done before and repackaged it up with their name on it.

Remakes work because there’s a proven pathway to sales.

It’s been done before. It made money.

There’s your market research.

When it comes to making money in business, it’s not about being original.

It’s how you package it up that makes it fresh.

It's your copy.

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