The Blog
Having been in business for the past decade, sometimes I put on a blazer and call myself The Business Bitch. From business advice to selling to marketing and a lot about copy.
The Real Definition of Value in Your Emails (That You’ve Probably Missed)
You’ve been taught that “giving value” means sharing tips, tutorials, or endless free content.
But value isn’t just educational — it’s emotional, opinionated, story-driven, and sometimes? It’s a sale.
If you’ve been showing up, giving-giving-giving, and still wondering why no one’s buying… this one’s for you.
The Unsubscribe Manifesto: Why Playing It Safe Is Killing Your Email Marketing
You’re not losing sales because people are unsubscribing. You’re losing sales because your emails are forgettable. This blog is your wake-up call to stop filtering yourself, start showing up, and finally write the kind of emails that make people feel something—and buy.
