Proof the message made the difference.
Funnel messaging for a high-performing offer
What was happening
A strong offer. Paid ads already running. A funnel with all the right moving parts.
What needed fixing
The messaging across the funnel needed to do more of the heavy lifting.
What we did
We developed the copy for the opt-in pages, email sequences, and sales pages to create a clearer, stronger path from click to conversion.
What changed
£37k generated in one quarter
7x ROAS
What Lottie said
“The results speak for themselves. Last quarter, using Elizabeth’s copy in my opt-in pages, email sequences and sales pages, I made £37k with a ROAS of 7.”
“Her expertise is not limited to copy either. She understands the strategy of building an effective funnel.”
Funnel messaging that increased conversions by 30%
What was happening
Ashleigh was already driving strong leads through Facebook ads, but too few of those subscribers were turning into paying clients.
What needed fixing
The funnel wasn’t broken. The message was. Her emails weren’t doing enough to build connection, trust, or momentum toward a sale.
What we did
We rewrote the email nurture and sales sequence, clarified the messaging strategy, and developed a brand voice that balanced expertise with approachability.
What changed
30% more conversions
15x return on investment
What Ashleigh said
“I made back the investment 15 times over since we implemented the email welcome series.”
A clearer voice, stronger website messaging, and better audience response
What was happening
Lauren had the endorsements, the credibility, and a growing audience. The business had recognition — but the marketing needed to convert more effectively.
What needed fixing
The copy was heavy, overly detailed, and not speaking clearly enough to the people it was meant to move. The voice was there, but it needed sharpening.
What we did
We developed a stronger brand voice, refined the website messaging, and rewrote the copy to make the brand feel clearer, warmer, and more persuasive.
What changed
Membership sales increased. Churn decreased. And the team had messaging that better matched the quality of the brand and the work behind it.
What Lauren’s team said
“The numbers don’t lie… Our audience is responding.”
“She enhanced our voice and took it to a whole new level.”
Repositioning a course launch from “how it works” to “why it matters”
What was happening
Jess had already built the offer, learned the launch model, and was driving leads into her webinar. The mechanics were in place.
What needed fixing
Her first launch made zero sales. The issue wasn’t the launch structure itself — it was that the messaging was selling the process instead of the outcome.
What we did
We reworked the sales page and launch emails to better communicate the transformation of the offer and connect the messaging to what her audience actually wanted.
What changed
With the new messaging in place, Jess went on to have her first multi-five-figure launch, doubled the result in the next launch, and later generated multiple six figures from the same course.
What this project proved
A launch doesn’t always need a new strategy. Sometimes it needs a stronger message inside the one you already have.
Messaging that didn’t just sound better. It changed how the whole brand communicated
What was happening
Mint had a strong business and a clear point of difference, but the messaging across the website and emails needed to better match the quality of the brand.
What needed fixing
The business needed clearer, more cohesive language that would connect with clients quickly and reflect the value of the work more powerfully.
What we did
We developed the website and email messaging, shaping a stronger brand voice that could be used across the business — from the website itself to social content and client communication.
What changed
Clients began quoting the website copy back to the team. The messaging landed more clearly from the outset, and the new language started influencing how the brand communicated everywhere else.
What Adele said
“When people read our website, it speaks to them — they quote parts of it back to us.”
“You have been the single best investment in growing my business this year.”
Ready to become the worthy choice?
Let’s build the strategy, messaging, and marketing assets that make people notice you, remember you, and think:
Yep. Them.