How A Business Dare Resulted In 2 Clients + 7 Enquiries In 24 Hours

My business sister from another mister, Ashleigh sent me a Facebook message the other week.

Ashleigh: Guess What?

Me: What?

Ashleigh: I took your dare and reached out to 1 person who's been on my radar. No pitch. Pure Liam Hemsworth Effect.

Me: Heard back yet?

Ashleigh: WHOOP! New client! BOOYAH! AND JUST GOT PAID TOO!!!

Me: YAAYYY!!!!!!

Ashleigh: I sent out one email yesterday to my list using the Liam Hemsworth Effect. 5 applications and 2 email replies wanting to find out more.

Me: AMMAAAZZINNGGGG!!!!!

Ashleigh: Whoooppp! Just got another client and waiting to hear back from 2 more.

Me: SO MUCH EXCITEMENT. CAN'T COMPUTE! THIS IS AWESOME!!!!

I taught Ash about a copywriting trick I call the Liam Hemsworth Effect.

Here’s how it went down:

Dare One: I want you to imagine the celeb you’re crushing on sooooo bad right now. That guy….(LIAM HEMSWORTH) I want you to imagine you’re walking down the street and you see him 5 metres in from of you. Filming his new movie. One of the crew comes up to you and says: we need extras. we need you and 5 of your mates to be in the scene with Mr. Hemsworth that's starting in 30 minutes.

You're going to faint with excitement.

So you get out your phone to text your 5 best friends.

What do you say? Write it out for me.

Now, I want you to take that same excitement and write about offering your services to 5 people.

Ashleigh changed her energy around how she wrote what’s called a call to action -- a task that usually fills all business owners with dread. By changing the energy and intention behind selling their offerings, it became super easy and fun to do AND got results.

Then, I offered another dare: reach out to one person today who’s been on your radar and ask how you can help them in relation to your industry.

Really simple.

Say:

Hey XX

How’s everything going with you lately. I noticed you signed up to XXX/ saw your latest blog post and loved it // saw you checked into that new restaurant in town// saw you posted in the group about XXX.

How’s it all going?

How can I help you?

Soooo, Ashleigh implemented BOTH dares and within 24 hours got 2 new clients and 7 enquiries.

After scoring two new clients, Ash sent me another message:

‘It’s so weird! I literally have sent out emails before about FB Ads Boss and got like 1 or 2 applications who never write back. Then I sent out ONE that was me being all excited and even threw in a selfie and got 2 clients from it and 5 applications and 2 emails.’

The DELIVERY is EVERYTHING.

The energy.

The intention.

The message.

The copy.