How To Keep It Real Without Being A Massive Asshole.

This post is going to give you everything you need to keep it real without being an asshole. In three steps. Complete with emojis.

A few days ago I wrote about how fucking yawn it gets when you’re constantly slagging on your audience, finding their pain, rubbing it the wrong way, and telling them what a fuck up they are all in the name of Keeping It Real.

So how do you write content that lights a fire in your reader’s belly? How do you inspire purchases? How do you keep your street credit and keep 👏 it 👏 real without being an asshole?

Change. The. Target.

❌ Don’t target your audience.

✅ Target yourself, or
✅ Target an idea.

Two things happen when you switch targets.

1. When you target yourself, you become vulnerable. This is how you build connection with your community and those hot buzzwords know/like/trust. Translation: turn your readers into obsessed buyers.

2. When you target an idea, you showcase you’re the expert in your industry. This is how you build credibility and status. Translation: you grow your reach, influence, and community - bringing more clients to the yard.

Oh, and third bonus coming in hot. When you stop rubbing salt in the wound in an attempt to sell, you end up selling to McDreamy Clients only. Not the ones stuck in their drama.

So stop talking shit about your audience straight to their face. Talk shit about yourself or an idea instead and watch them jump onto the YOU bandwagon.

Because nothing brings people closer together than a common target to bitch about.

That's it.

Was it as good for you as it was for me?