When Copywriting Sucks And You Should Absolutely Not Hire A Copywriter

Early in my copywriting career, I went through a six-month period of firing SO MANY clients. No, I’m not an ass hat. I just got really clear on knowing when copywriting works. And when it doesn’t.

And it all comes down to three things you’ve got to know like the back of your hand.

Wondering whether you’re ready to hire a copywriter? Then let me call you the three-eyed raven, become all-knowing, and claim your business throne.

Because with or without a copywriter, you’re about to make some serious cash off the three knows.

The Three Knows

Know who you are.

At your core. What your values are. What you love. What you hate. What you stand for. What kind of personality you have. If you don’t know, you won’t recognise her on paper. And I’ll never be able to write copy you love. And we’ll never be able to get past this stage because you can’t articulate what’s wrong. Because you don’t know who you are.

Know what you’re selling.

The exact offer. What’s included. What’s not. How it’s delivered. What the expected outcomes are if people pay you. Your offer is well-thought out. You’ve got some feedback about it. You’ve done your market research. You know that you’re qualified to deliver this offer. Even if it’s a little scary. Without this, I can write a bunch of words but it won’t be anchored in inspired action.

Know what your people want.

Not what you think they need. Not what you wish they needed. Not what lights you up. Not what you’re passionate about. What the people you’re selling to actually want. It can be clear. And simple. And easy. I don’t need to know.

If you don’t know, now you know.

Knowledge is power. And you are powerful.

In the game of business, you either win, or you die.

And with these three knows, you’re already winning.