The Biggest Secret To Writing A Sales Page That Actually Sells. And It's Freaking Simple.

Yes, there’s a shittone of moving parts to a sales page buuuttt every single word +phrase + sentence + paragraph needs to be put through this one filter:

How do I make my prospect feel like they're missing out if they don't buy?

Get out your journal and explore that question. Don’t rush it. Spend time understanding the answer.

Here are three deep-dive questions to help you out:

• What story do you have to tell?

• What emotions do you have call upon?

• What outcomes do you have to promise?

When someone feels like they're going to miss out on what you're selling, they sure as hell will start buying.