DONE-FOR-YOU SALES FUNNELS & CAMPAIGNS FOR ESTABLISHED SERVICE BUSINESSES & EDUCATION PROVIDERS
The Offer You Want Everyone Buying. On Repeat.
You've got something people want. Let's get more of them buying it.
We create done-for-you sales funnels that get your signature offer in front of the right people and give them every reason to buy. From the strategy and creative direction to the ads, emails and sales pages, we work out what your buyers need to hear, then write the whole thing.
Because being brilliant at what you do and knowing how to sell it are two very different things.
WRITE OR DIE
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WRITE OR DIE 👊
One offer. A whole lot of marketing working to sell it.
Here’s what we take care of:
WE FIND YOUR BIG SELLING IDEA.
First, we get properly inside your offer, your audience and the market you're selling into.
We look at what your buyers want, what makes your offer valuable to them and why they'd choose it over the alternatives.
Then we find the positioning, sales argument and creative direction that give the whole campaign something worth saying.
01
WE MAP OUT YOUR SALES FUNNEL.
We work backwards from the sale to figure out how people should discover your offer, what they need to understand and what will make them ready to buy.
That might mean a webinar, a lead magnet, an application process, a direct sales campaign or a combination of things.
You'll know what we're creating, why it's there and what each piece is supposed to achieve.
02
WE WRITE THE WHOLE THING.
The ads. The landing pages. The emails. The sales page. The follow-ups.
Whatever we've agreed your funnel needs, we write it.
And because we're developing the strategy and copy together, the whole campaign tells one coherent story rather than sounding like it was assembled by five people who have never met.
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WE GET YOU READY TO SELL.
You get the finished sales assets, creative direction and an implementation roadmap showing how everything fits together and what needs to happen to get it live.
Want us to help with implementation, too? We can arrange that.
What does a really good sales month look like for you?
That's the question we want to answer before we build a single thing.
For our clients, success looks like:
A fully booked program. More of the right people enrolling in your course, certification or signature service.
A bigger launch. More buyers, more revenue and a campaign that makes the most of the opportunity.
More money from the audience you already have. Turning existing leads and subscribers into paying customers.
A reliable source of new business. Qualified enquiries and sales coming in without having to personally drive every transaction.
More room to grow. A signature offer generating enough revenue to support the next hire, the next investment or the next big idea.
And, perhaps best of all, knowing where your next sale is coming from.
£37,000 in one quarter. And the funnel didn't take a holiday.
We created the sales funnel for Lottie Lee Gough's signature course, including her opt-in pages, email sequences and sales pages.
In one quarter, it generated £37,000 at a 7× return on ad spend.
During those same three months, Lottie spent ten days in Turkey and stayed home with her two girls while they had chickenpox.
The funnel kept selling.
"Elizabeth delivers copy that is beyond anything I could do myself. She understands the strategy of building an effective funnel, which frees me up to focus on other parts of my business."
— Lottie Lee Gough
Meanwhile, now that your funnel's working...
Monday morning. Coffee in hand. You open your laptop.
There's an enquiry from someone who's already sold on what you do. A sales notification from overnight. A new application from someone who's spent the weekend reading your emails.
You've got calls to take, clients to welcome and sales to celebrate.
And somewhere in the background, your ads are running, your emails are going out and your sales page is doing a very convincing job of making people want what you're selling.
Your marketing has a job. And finally, it's doing it.
More leads coming in. More buyers coming out.
Ashleigh Topham was already attracting people into her funnel. But too many of them were leaving without buying.
We went to work on what happened after they signed up, rebuilding the messaging and email sequence to give more of those leads a compelling reason to buy.
The result? $28,400 in two months and a 30% increase in conversions.
Same offer. A much better sales conversation.
Monday morning looks different now.
There are enquiries already waiting. Sales have come in without you having to manufacture them that morning. Your signature offer is doing what you always hoped it would do: bringing real money into the business consistently.
Enough that you can pay yourself properly from it.
Enough that the offer you built around your expertise is helping carry the business.
This is the thing you wanted when you started.
To be very good at what you do, build something valuable around it, and have people buy it often enough that it gives you a proper income.
Your signature offer is no longer sitting there full of potential.
It pays you.
More handsomely than a Hollywood heartthrob.
$28,400 in two months from the funnel we rebuilt.
Ashleigh already had leads coming in. We rebuilt the messaging and email sequence to turn more of that existing interest into sales.
Within two months, the funnel generated $28,400 and conversions increased by 30%.
Ashleigh Topham
ON REPEAT
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ON REPEAT -
The right (and wrong) way to sell your offer.
Build it and they will come has always been a fallacy.
You can have an offer people genuinely want. You can get brilliant results for the people who buy it. You can know, without a shadow of a doubt, that the thing is worth every cent.
And still not have enough people buying it.
Because your buyer has to understand why they need it. They have to see why this is the right solution for them. They have to want the outcome badly enough to do something about it.
So before we touch the funnel, we find the right way to sell the offer.
What makes it matter to the right person? What is the argument that makes them want it? What needs to happen between finding you and deciding to buy?
Then we build the funnel around that.
So the people who find you have somewhere to go. The offer keeps selling after the initial introduction. And the business has a way to turn new people into enquiries, clients and cash without you having to personally create every sale.
That is how you build a signature offer that keeps bringing the money in.
Membership sales up. Churn down.
After rebuilding the copy across Lauren’s sales funnels, membership sales increased, churn decreased, and her team saw a clear change in how the audience responded.
“The numbers don’t lie… our audience is responding. Write Or Die has honed a fantastic process. We talk, they listen and ask questions, then come back with copy that exceeds expectations.”
Lauren Roxburgh, The Aligned Life Studio
Usually, the conversation starts with:
“I know this offer is good. I just can’t seem to get enough people buying it.”
That’s where I come in.
One client came to me with a signature offer she knew was good. We worked out how it needed to be sold, built the funnel and wrote the copy.
It made $12,000 in the first month. Then $28,400 in two.
Another client implemented the signature course funnel we created and made $37,000 in one quarter at a 7x ROAS.
She also spent ten days in Turkey and stayed home with two chickenpox-infested children while it was running.
I’m Elizabeth McKenzie, and this is the work I’ve been doing for more than a decade: taking offers that should be selling, finding the reason people want them, and building the sales around it.
That’s what I want to do for your signature offer.
ABOUT YOUR STRATEGIST
I know what it looks like when a signature offer starts selling regularly.
Let’s make your offer sell.
We take the offer you want to sell more of and work out exactly how it needs to be sold.
First, we get inside the offer and the person buying it. We find the positioning that makes it matter, the sales argument that makes it desirable, and the reasons someone would choose it now.
Then we map the funnel around that.
Where people enter. What they need to know. What needs to happen before they see the offer. What gets them ready to buy.
Then we turn the strategy into the whole selling journey.
The lead magnet or webinar. The opt-in. The emails. The sales page. The application page. The ads. Whatever this particular offer needs between finding you and buying.
You don't get a strategy document and a list of things to go away and write.
You get the whole funnel. Written, refined and ready to put into the business
On Repeat.
The done-for-you sales funnel for turning your signature offer into something people are finding, wanting and buying every week.
You bring us the offer.
We work out how it needs to sell.
Then we build the funnel to do it.
On Repeat.
On Repeat.
Here’s How It Works
01
POSITIONING & MESSAGING DEEP DIVE
We start with a 60-minute strategy session where I get properly inside the offer, the buyer and the way you are currently selling it.
We look at what people want from the offer, what makes the result valuable enough to invest in, what makes your approach different, what buyers hesitate over and what your current messaging is doing well or making harder.
The goal is to find the strongest sales argument for the offer.
The thing that makes it easier for the right person to understand why this matters, why your approach is the right one and why now is a good time to act.
That becomes the foundation for everything we build next.
02
FUNNEL STRATEGY & CREATIVE DIRECTION
Once the positioning is clear, I map out how the funnel should sell the offer.
We look at the journey someone is taking now and decide what should stay, what needs changing and what can be simplified.
Then I define the role of each part of the funnel so the whole thing is working towards the same sale.
That can include how people enter, what they need to understand before they reach the offer, which objections need to be handled earlier, how the emails should build desire and what the sales page needs to do once they arrive.
This gives us the strategy before a word of final copy is written.
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DONE-FOR-YOU SALES FUNNEL
Then we turn the strategy into the actual sales funnel.
Depending on what we decide during strategy, that can include:
Lead magnet positioning
Opt-in page
Thank-you page
Nurture and evergreen sales emails
Webinar registration and sales messaging
Sales page
Application page
Follow-up emails
Ad strategy and copy
You will not necessarily need every piece on that list.
The point is to build the funnel this offer actually needs, rather than forcing your business into a standard package.
Once we agree on the build, we write it.
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REFINEMENT & FINAL DELIVERY
You review the strategy before we move into creation, then we take the work through two rounds of refinement.
That gives us space to tighten the message, make sure the offer is being represented properly and get every piece working together before final delivery.
At the end, you have the full strategy and copy ready to implement.
05
LAUNCH & IMPLEMENTATION PLAN
I do not want to hand you a shiny new funnel and leave you wondering what the hell to do with it.
So once the copy is finished, we’ll walk through how to put it into the business and start using it to sell.
We’ll look at what needs to go live first, how the pieces work together, where you should be sending people and what I would focus on once traffic starts moving through it.
You’ll also know what numbers are actually worth paying attention to, so you are not three weeks in staring at an email click rate wondering whether you need to burn the whole thing down.
The goal is for you to leave with more than finished copy.
You know how to get the funnel live, how to use it, and what to look for once real buyers start moving through it.
Starting at $5,000
ON REPEAT
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ON REPEAT -
The funnel that sells a coaching program is not necessarily the funnel that sells a membership, certification or course.
The way people need to discover it, understand it, want it and decide to buy can be completely different.
So we don’t start with a funnel template and work backwards.
We start with your offer.
We figure out who you want knocking on the door, what they want badly enough to pay for, what makes your approach different and what they need to hear before they buy.
Then we build the funnel around that.
Your entry point might be a webinar. It might be a PDF. It might be something else entirely.
Your sales process might need a longer nurture sequence. It might need a sharp sales campaign. It might need an application and a call.
Your offer doesn’t have to fit the funnel. The funnel has to fit the offer.
Every part has a reason to be there. Every piece is built around getting this particular offer sold.
That’s how you end up with a funnel that actually makes sense for your business — and gives your signature offer a real shot at becoming the reliable source of clients and cash you built it to be
Not all funnels were created equal.
9x ROAS within five days of launching the funnel.
We rewrote the sales page inside Melanie’s funnel. When the new funnel went live, sales started rolling in almost immediately.
Five days into the new meta ad campaign, the funnel was already hitting 9x ROAS.
“We just officially launched the new funnel and it’s selling like gangbusters! It’s been so exciting to see the sales rolling in. Copy is fucking KING!”
— MELANIE TORREZ
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Great. We’ll start there. We’ll look at what you have, what’s working, what isn’t, and what needs to change. If the messaging is off, we rewrite it. If the funnel is wrong for the offer, we rebuild it.
You’re not hiring us to put a fresh coat of paint on the old funnel. You’re hiring us to make the offer sell.
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No. We’ll work out the right way for people to enter the funnel based on your offer and the people you want buying it. That could be a PDF, webinar, training or something else entirely.
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Yes. Launches are something we do. Enquire here with the offer you’re launching and what you need, and we’ll take it from there.
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ON REPEAT is designed to give your signature offer a way to sell consistently between launches or alongside them. If you already launch, the funnel can give you another way to sell the offer without relying on the next launch to bring in revenue.
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The strategy and copy are included, and we can also handle the implementation for you as an add-on. If you want the whole thing taken from strategy to live funnel, just let us know when you apply and we’ll scope that separately.
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ON REPEAT is for a signature offer you’re ready to make a bigger part of the business. If you’re still figuring out what the offer is, who it’s for or whether people will pay for it, this probably isn’t the right place to start.
FAQ
FAQ
FAQ
Your offer. Doing the selling.
You built the offer because you know you can get people a result.
Now it needs to do more than sit there waiting for you to sell it.
It needs to bring people through the door. Make the case. Create the desire. And turn that desire into sales.
That is what ON REPEAT is built for.
Your signature offer.
The right way to sell it.
The whole funnel, done.
Investment starts at $5,000.
