How To Avoid Price Shoppers (And Kill Competition)

You’ve pivoted your business. You’ve edited your offers. You’ve taken all the business advice for showing up online and still, your sales haven't improved.

Why?

Take a look at these three life coaches.

They're identical. Triplets.

And they're all wearing a bag over their head.

Who do you decide to work with?

Your decision can only be made based on price alone because that’s all you've got to go by.

And if you're one of those life coaches, making a sale is subject to competition. Ew.

The only thing that sets you apart from the competition is you.

So how do you bring more you into your business?

With your words.

Writing is subjective. It's not just open to interpretation, it is interpretation. And this is where your power lies.

Your words will never be put together in exactly the same way as someone else's words.

Your perspective, your unique writing style, your worldview, your personality.

Who you are as a person is who you are as a business owner and brand.

No one in the world can write like you.

It’s time to leverage that.

Your professional skill is what gets you paid. Your personality though? It’ll make you stand out in a sea of pedestrian, stock-standard businesses.

So how do you bring your personality into your business?

It starts with knowing what you like.

• What do you do for fun?

• What makes you smile?

• What are you obsessed with?

This doesn’t mean you’re going to turn your blog and business into a shrine for Harry Styles, but it means we’ll start sprinkling this into your copy + existing content.

Here’s How:

01. A client of my loves prosecco, so on her home page we infused it into the copy and said:

Pass the prosecco, I’m making a toast to you.

02. If you love road tripping, you can make reference to it when you’re talking about enjoying the journey.

Something like: Like a road trip, where the journey is just as important as the destination...

03. If you can’t get enough salted caramel everything, you can make reference to it when describing something that feels good, even if it’s not talking about food.

Something like: Meditation is like salted caramel for the soul.

04. If you’re into fitness and exercise, you can make reference to deadlifts when you’re describing letting go of old fears.

Something like: It’s time to stop deadlifting the dead weight.

05. If you’re obsessed with Harry Styles (oh hi, it me 👋), you can make reference to him on your contact page.

Something like: If you’re Harry Styles, ready to profess your love for me, you can do it here.

Your professional skills will always get you paid. But your personality will make you the first and obvious choice. Everytime.

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