The Blog

Having been in business for the past decade, sometimes I put on a blazer and call myself The Business Bitch. From business advice to selling to marketing and a lot about copy.

elizabeth mckenzie 20/6/19 elizabeth mckenzie 20/6/19

How To Avoid Price Shoppers (And Kill Competition)

You’ve pivoted your business. You’ve edited your offers. You’ve taken all the business advice for showing up online and still, your sales haven't improved. Why?

elizabeth mckenzie 20/6/19 elizabeth mckenzie 20/6/19

The 3 Pieces Of Copy You Need To Launch And Sell Today.

Basically, there are a million ways to skin a sale, but as a human who loves the easy life, the path of least resistance is my favourite.   Here are the 3 pieces of copy you need to launch and sell today.

 01. The letter.  

You’re not going to write a big dramatic sales page complete with fancy graphics that require a rocket scientist to upload on your website.  