Build It Once. Get Paid On Repeat.
£37K in one quarter at 7x ROAS.
Using the copy we created across her opt-in pages, email sequences and sales pages, this client generated £37,000 in one quarter at 7x ROAS.
And the bit I love most? During that same quarter, she spent 10 days in Turkey and stayed home with her two girls while they had chicken pox.
“Elizabeth delivers copy that is beyond anything I could do myself. She understands the strategy of building an effective funnel, which frees me up to focus on other parts of my business.”
— LOTTIE LEE GOUGH
You did not build your signature offer to have it sell sometimes.
You built it to become one of the strongest parts of the business.
The offer people know you for. The one that keeps bringing in money while you’re hanging out with clients, taking a week off, travelling, deep in a project, or just doing literally anything that is not “how do I make some sales this month?”
That is the dream, right?
To know there is one offer in the business you can build your revenue around.
You already know the offer works. Now you want to get a hell of a lot more out of it.
More of the people finding you turning into buyers. More consistent revenue. Less having to personally kick the whole thing back into life every time sales go quiet.
That is what we are building in ON REPEAT.
You do not need more ways to sell it.
There are a hundred things you could do to make more money from your signature offer.
You could launch it more often. Run another webinar. Create a new freebie. Start ads. Write more emails. Build another campaign. Post more. Change the sales page again.
And some of those things might absolutely belong in the plan.
But if every sales goal sends you looking for a new tactic, you never get to build on what’s already working.
The opportunity is to get really good at selling one offer in a way you can use again and again.
So instead of asking, “What should we try next?”
You have something much more useful to work from:
This is how we sell this offer.
Consistent sales need more than a good offer.
You can have a brilliant signature offer and still feel like selling it is harder than it should be.
Because people do not buy just because the offer is good.
They need to get why it matters to them. They need to see why this is the thing they should pay attention to now. And they need enough of the right message in front of them that you are not personally dragging every sale over the line.
That is what the funnel is there to do.
It gives you one clear way to sell the offer, so every new person is not left trying to piece together what you do from six months of Instagram posts and three old emails.
They get the message. They understand the offer. They know why they want it.
And that is how your signature offer stops being something you sell every now and then and starts becoming a dependable source of revenue.
$28,400 in two months from the funnel we rebuilt.
Ashleigh already had leads coming in. We rebuilt the messaging and email sequence to turn more of that existing interest into sales.
Within two months, the funnel generated $28,400 and conversions increased by 30%.
Ashleigh Topham
ON REPEAT
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ON REPEAT -
More sales. More freedom. A business that doesn’t stop when you do.
The real win is having a signature offer that can keep making sales in the ordinary weeks, not just when you decide to make a big push.
You can put more traffic behind it because there is already a strong way to sell those people once they arrive. You can run a campaign because you want to accelerate revenue, not because the offer has gone quiet and needs to be dragged back into the spotlight.
And when your attention moves somewhere else in the business, sales do not have to disappear with it.
That is when one good offer stops feeling like something you have to keep resurrecting and starts becoming something the business can actually build around.
That is what selling on repeat is supposed to give you.
Membership sales up. Churn down.
After rebuilding the copy across Lauren’s sales funnels, membership sales increased, churn decreased, and her team saw a clear change in how the audience responded.
“The numbers don’t lie… our audience is responding. Write Or Die has honed a fantastic process. We talk, they listen and ask questions, then come back with copy that exceeds expectations.”
Lauren Roxburgh, The Aligned Life Studio
I make good offers impossible to ignore.
I run Write or Die, and I spend a slightly unreasonable amount of time thinking about what happens in someone’s head before they buy.
What are they already paying attention to? What do they want badly enough to act on? What makes one offer feel instantly relevant while another gets filed away under maybe later?
That is the part I care about.
I look for the angle that gets your offer lodged in someone’s mind. The message they remember after they close the tab. The reason your approach feels different from the other five people selling something similar. The argument that turns mild interest into real desire.
Because a good funnel cannot just keep putting the offer in front of people and hope repetition does the job.
It has to make the offer matter.
It has to make the buyer see themselves in the problem, understand why your solution is different, and want the outcome enough to do something about it.
That is what good positioning and sales messaging actually do. They make your offer easier to remember, easier to want and easier to choose.
And when that message is doing its job, your signature offer stops blending into the rest of the internet and starts becoming the one people come ready to buy.
ABOUT YOUR STRATEGIST
HI! I’M ELIZABETH MCKENZIE
Before you decide your offer is the problem…
When something is not selling as consistently as you want, it is very easy to start side-eyeing the offer.
Maybe people do not want it anymore. Maybe the market has moved on. Maybe you need a new version, a new price, a new bonus or an entirely new thing to sell.
And sure. If you are trying to sell a penis minimiser, we may need to have a conversation.
Although, give me the right audience, the right moment and a strong enough reason to want a smaller penis and I still reckon I could sell it.
Because if people have already bought your offer, paid real money for it and got the result they came for, I am not interested in immediately declaring the offer broken.
I want to look at how it is being sold.
Is the positioning strong enough? Is the message making the offer feel important, different and worth acting on now? Is the funnel doing enough to carry someone from initial interest to actually wanting the thing?
If the offer has sold before, that is evidence there is something worth backing.
Before you reinvent it, let’s make sure the way you are selling it is doing the offer justice.
Because that is how a good offer starts becoming dependable revenue.
On Repeat.
The done-for-you funnel build for making your signature offer your most reliable revenue stream.
On Repeat.
On Repeat.
Here’s How It Works
01
POSITIONING & MESSAGING DEEP DIVE
We start with a 60-minute strategy session where I get properly inside the offer, the buyer and the way you are currently selling it.
We look at what people want from the offer, what makes the result valuable enough to invest in, what makes your approach different, what buyers hesitate over and what your current messaging is doing well or making harder.
The goal is to find the strongest sales argument for the offer.
The thing that makes it easier for the right person to understand why this matters, why your approach is the right one and why now is a good time to act.
That becomes the foundation for everything we build next.
02
FUNNEL STRATEGY & CREATIVE DIRECTION
Once the positioning is clear, I map out how the funnel should sell the offer.
We look at the journey someone is taking now and decide what should stay, what needs changing and what can be simplified.
Then I define the role of each part of the funnel so the whole thing is working towards the same sale.
That can include how people enter, what they need to understand before they reach the offer, which objections need to be handled earlier, how the emails should build desire and what the sales page needs to do once they arrive.
This gives us the strategy before a word of final copy is written.
03
DONE FOR YOU FUNNEL COPY
Then my team writes the actual funnel.
Depending on what we decide during strategy, that can include:
Lead magnet positioning
Opt-in page
Thank-you page
Nurture and evergreen sales emails
Webinar registration and sales messaging
Sales page
Application page
Follow-up emails
Ad strategy and copy
You will not necessarily need every piece on that list.
The point is to build the funnel this offer actually needs, rather than forcing your business into a standard package.
Once we agree on the build, we write it.
04
REFINEMENT & FINAL DELIVERY
You review the strategy before we move into copy, then we take the work through two rounds of refinement.
That gives us space to tighten the message, make sure the offer is being represented properly and get every piece working together before final delivery.
At the end, you have the full strategy and copy ready to implement.
05
LAUNCH & IMPLEMENTATION PLAN
I do not want to hand you a shiny new funnel and leave you wondering what the hell to do with it.
So once the copy is finished, we’ll walk through how to put it into the business and start using it to sell.
We’ll look at what needs to go live first, how the pieces work together, where you should be sending people and what I would focus on once traffic starts moving through it.
You’ll also know what numbers are actually worth paying attention to, so you are not three weeks in staring at an email click rate wondering whether you need to burn the whole thing down.
The goal is for you to leave with more than finished copy.
You know how to get the funnel live, how to use it, and what to look for once real buyers start moving through it.
ON REPEAT
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ON REPEAT -
A high-converting evergreen funnel built around your signature offer.
The right positioning, so your offer feels more relevant, more desirable and easier for the right person to choose.
Sales messaging woven through the entire funnel so every page and email is pulling people closer to the buy now button.
A funnel strategy built around the way this particular offer should sell — including the right entry point at the top of the funnel, whether that is a webinar, PDF, training or something else entirely.
And all the copy done and dusted. Written, refined and freshly baked, ready for you to plug in and put to work.
Investment: $5,000
What you walk away with
9x ROAS within five days of launching the funnel.
We rewrote the sales page inside Melanie’s funnel. When the new funnel went live, sales started rolling in almost immediately.
Five days into the new meta ad campaign, the funnel was already hitting 9x ROAS.
“We just officially launched the new funnel and it’s selling like gangbusters! It’s been so exciting to see the sales rolling in. Copy is fucking KING!”
— MELANIE TORREZ
You do not need another offer. You need this one to work harder.
When sales feel inconsistent, creating something new can start to look very tempting.
But if you already have a signature offer people want, there is a much bigger opportunity sitting right in front of you.
Sell the damn thing better.
Make sure the right people are finding it. Make the positioning sharp enough that they instantly understand why it matters. Make the message strong enough that they keep moving towards the sale instead of drifting off somewhere in the middle.
That is how your signature offer starts pulling more weight in the business.
And that is exactly what ON REPEAT is built to do.
We take the offer you already know is good and build the positioning, funnel and copy around it so it has a much better chance of making sales consistently.
So instead of constantly wondering what you need to create next, you can put more weight behind the thing you already want to be known for.
Build It Once. Get Paid On Repeat.
Launching instead?
If you’ve got an offer you want to make a proper moment out of, we do launches too.
The kind where people are waiting for doors to open. Where your emails get read, the offer feels impossible to ignore, and you can see sales coming in from a campaign that actually has momentum behind it.
If you want a launch that brings in a serious chunk of revenue and gives people a reason to pay attention now, tell me what you’re selling.
MOST SUCCESSFUL LAUNCH TO DATE.
“With our new copy, we had our most successful launch to date, shattering our previous records.”
Sarah Fennell-Cooper, Happy Gymnastics