DONE-FOR-YOU SALES FUNNELS & CAMPAIGNS FOR ESTABLISHED SERVICE BUSINESSES & EDUCATION PROVIDERS
The Offer You Want Everyone Buying. On Repeat.
You've got something people want. Let's get more of them buying it.
We create done-for-you sales funnels that get your signature offer in front of the right people and give them every reason to buy. From the strategy and creative direction to the ads, emails and sales pages, we work out what your buyers need to hear, then write the whole thing.
Because being brilliant at what you do and knowing how to sell it are two very different things.
WRITE OR DIE
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WRITE OR DIE 👊
One great offer. One hell of a sales campaign.
Here’s what we take care of:
WE FIND YOUR BIG SELLING IDEA.
First, we get properly inside your offer, your audience and the market you're selling into.
We look at what your buyers want, what makes your offer valuable to them and why they'd choose it over the alternatives.
Then we find the positioning, sales argument and creative direction that give the whole campaign something worth saying.
01
WE MAP OUT YOUR SALES FUNNEL.
We work backwards from the sale to figure out how people should discover your offer, what they need to understand and what will make them ready to buy.
That might mean a webinar, a lead magnet, an application process, a direct sales campaign or a combination of things.
You'll know what we're creating, why it's there and what each piece is supposed to achieve.
02
WE WRITE THE WHOLE THING.
The ads. The landing pages. The emails. The sales page. The follow-ups.
Whatever we've agreed your funnel needs, we write it.
And because we're developing the strategy and copy together, the whole campaign tells one coherent story rather than sounding like it was assembled by five people who have never met.
03
WE GET YOU READY TO SELL.
You get the finished sales assets, creative direction and an implementation roadmap showing how everything fits together and what needs to happen to get it live.
Want us to help with implementation, too? We can arrange that.
04
What does a really good sales month look like for you?
That's the question we want to answer before we build a single thing.
For our clients, success looks like:
A fully booked program. More of the right people enrolling in your course, certification or signature service.
A bigger launch. More buyers, more revenue and a campaign that makes the most of the opportunity.
More money from the audience you already have. Turning existing leads and subscribers into paying customers.
A reliable source of new business. Qualified enquiries and sales coming in without having to personally drive every transaction.
More room to grow. A signature offer generating enough revenue to support the next hire, the next investment or the next big idea.
And, perhaps best of all, knowing where your next sale is coming from.
£37,000 in one quarter. And the funnel didn't take a holiday.
We created the sales funnel for Lottie Lee Gough's signature course, including her opt-in pages, email sequences and sales pages.
In one quarter, it generated £37,000 at a 7× return on ad spend.
During those same three months, Lottie spent ten days in Turkey and stayed home with her two girls while they had chickenpox.
The funnel kept selling.
"Elizabeth delivers copy that is beyond anything I could do myself. She understands the strategy of building an effective funnel, which frees me up to focus on other parts of my business."
— Lottie Lee Gough
Monday morning. Coffee in hand. You open your laptop.
There's an enquiry from someone who's already sold on what you do. A sales notification from overnight. A new application from someone who's spent the weekend reading your emails.
You've got calls to take, clients to welcome and sales to celebrate.
And somewhere in the background, your ads are running, your emails are going out and your sales page is doing a very convincing job of making people want what you're selling.
Your marketing has a job. And finally, it's doing it.
Meanwhile, now that your funnel's working...
A beautiful sales page, clever emails and ads running around the clock mean very little if they're not getting people buying.
That's why we bring three disciplines together at Write or Die.
There's marketing. And there's getting people to buy.
01/ BUYER PSYCHOLOGY
Finding the reason people actually buy.
We get inside your buyers' heads to understand what they really value, what makes your offer desirable and what will convince them to choose you over all the other options.
02/ CREATIVE STRATEGY
Making the right people stop, notice and want in.
We find the unexpected angle, compelling hook and big creative idea that makes your offer stand out, grabs the attention of the right people and gives them something worth rememberi
03/ COMMERICAL INTELLIGENCE
Making the decisions that make you money. We look at your offer, your numbers and your biggest opportunities to figure out what will actually move the needle — instead of throwing more marketing at a problem we haven't properly diagnosed.
Buyer Psychology × Creative Strategy × Commercial Intelligence.
Three diffeent disciplines. One objective: Get more people buying what you're selling
More leads coming in. More buyers coming out.
Ashleigh Topham was already attracting people into her funnel. But too many of them were leaving without buying.
We went to work on what happened after they signed up, rebuilding the messaging and email sequence to give more of those leads a compelling reason to buy.
The result? $28,400 in two months and a 30% increase in conversions.
Same offer. A much better sales conversation.
Oh, I think we're going to get along.
ON REPEAT is for established businesses with something worth selling and the ambition to sell a whole lot more of it.
You've got a program people love. You just wish more people knew about it.
You've got the expertise, the customer results and an offer with a proven market. Now you want the marketing to bring in the number of buyers it deserves.
You've paid good money for leads. You'd quite like more of them to buy something.
Your ads, audience or email list are bringing people into your world. But there's a gap between the number showing interest and the number becoming customers.
You've outgrown piecing your marketing together as you go.
The occasional email, the last-minute launch campaign, the sales page nobody's looked at in two years. You want a proper strategy and the creative work to bring it to life.
You're preparing to make a bigger commercial move.
A new certification. A program you want to scale. A launch with serious revenue targets. You've got something worth investing in and want an experienced team creating the marketing behind it.
You want a marketing partner who brings ideas to the table
You're ready to invest in strategic and creative expertise. People who spot opportunities you haven't considered, challenge your thinking when needed and understand that the goal isn't simply to produce marketing.
It's to produce sales.
And you don't need to arrive knowing what kind of funnel you want, which lead magnet to create or how many emails your campaign needs.
That's what you're hiring us to figure out.
Your offer could be doing more for your business.
Think about what your current marketing is already costing you.
The advertising bringing people to a page that isn't converting as well as it could.
The subscribers who join your list, read a few emails and never hear a compelling reason to buy.
The potential customers who visit your offer, think about it, and disappear.
And the months between launches when an otherwise successful program isn't generating the revenue it could.
Those aren't necessarily signs you need a bigger audience or an entirely new offer.
They're opportunities to make more of the business you've already got.
And every month you leave those opportunities untouched is another month your marketing could be working harder than it is.
Let’s talk details
Every project is scoped around your offer, your sales goals and the marketing we recommend creating.
You'll know exactly what's included and what it costs before we begin.
THE INVESTMENT
Most projects take approximately 4–5 weeks from our initial Deep Dive to final delivery.
THE TIMELINE
Your positioning and messaging strategy, creative direction, sales funnel strategy, agreed done-for-you copywriting assets, revisions and a clear implementation roadmap.
If you need technical implementation or ongoing optimisation, we can scope those separately.
WHAT YOU'LL RECEIVE
Apply now and tell us about your business and the offer you'd like to sell more of.
We'll review your application and, if we're a good fit, invite you to a strategy call.
We'll talk through your goals, what you're currently doing to sell the offer and where we see the biggest opportunities.
Then we'll put together a recommended approach and proposal.
GETTING STARTED
We're Write or Die. A marketing and creative studio for businesses with something worth selling.
And we are particularly fond of making people want to buy things.
I'm Elizabeth McKenzie, the founder of Write or Die. I've spent more than a decade working in sales copywriting, conversion strategy and marketing.
These days, there's a team behind the work. And what we enjoy most isn't producing another sales page or knocking out a few emails.
It's getting our hands on a business and finding the idea that changes how people see what it's selling.
The interesting part is often the stuff nobody's noticed yet.
The reason customers keep choosing one offer over another. The objection everybody's been answering badly. The benefit that's been buried halfway down a sales page when it should have been the headline.
That's the work we love.
And it has helped our clients generate quarter-million-dollar launches, achieve 7× returns on ad spend and turn underperforming marketing into genuine revenue-producing assets.
We take the work seriously. We have an excellent time doing it.
And we tend to get rather invested in our clients' success.
So if you've got an offer you think deserves a much bigger audience, we'd love to hear about it.
ABOUT WRITE OR DIE
The people behind your next big sales month.
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Excellent. We'll look at what's working, what's not and where the opportunities are.
We might recommend rebuilding it, changing the messaging or creating a few missing pieces rather than starting again.
We're not going to throw out perfectly good marketing just for the pleasure of rewriting it.
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No. You tell us about your business, your offer and what you want to achieve.
We'll recommend the right approach.
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Nope. We create evergreen funnels, launch campaigns and other sales campaigns designed around how your offer needs to be sold.
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Our core service covers strategy, creative direction and copywriting, along with an implementation roadmap.
If you want us to handle the technical setup, we can discuss including that in your project.
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ON REPEAT is designed for established businesses with proven offers, or established businesses taking a new offer to market.
If you're still figuring out what to sell and whether anyone wants it, this isn't the right starting point.
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We'll need your input at the beginning to understand the business and your feedback at agreed stages.
Beyond that, we handle the strategy and writing.
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We can stick around! Through our ongoing marketing partnerships, we can become your marketing partners in crime. Keeping an eye on what's working, finding opportunities to make more sales and dreaming up your next big campaign. From fresh creative ideas to new sales assets, we'll put together a monthly arrangement based on the support your business needs.
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Complete the application and tell us a little about what you're selling.
If we're a good fit, we'll book a call to discuss what we can do together.
FAQ
FAQ
FAQ
ON REPEAT
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ON REPEAT -
On Repeat.
Your next big sales month starts with a better way to sell.
You've already got something worth buying.
Let's work out how to get a lot more people doing exactly that.