Day 4: Not The Abandoned Warehouse
Welcome back to Business Vacation 🍹
The email series where I show you how to set up your business to sell without you in 15 days.
As your clickers-turned-subscribers start signing up, they’re going to arrive at a very ~magical~ place.
No, not the elusive four-hour work week.
The Thank You Page.
And this page is prime business real estate that you’ve left looking like an abandoned warehouse with your generic images and basic as hell “thanks for signing up” copy.
And because you’re doing that, your business is leaving money on the table.
Your Thank You Page is one of the fastest ways to turn your newfound subscriber into a buyer.
And not just a once-off “I’ll buy the cheap thing and never be seen again” buyer.
Because once people have bought from you, even in a small way, they’re a hell of a lot closer to buying from you again.
So delivering an offer at a no-brainer HELL FUCKING YES price is where your sales path starts doing some actual heavy lifting.
When you sell on your Thank You Page, two things happen:
1. You accelerate your relationship with your buyer.
They’re not just sitting on your list waiting to maybe read an email one day if Mercury is in the microwave.
They’ve taken action. They’ve said yes. They’ve bought something from you. Which means when it’s time to sell your core offer, you are no longer some random person in their inbox.
2. You’re making money automatically.
An internet marketer’s wet dream.
Emailing is amazing. No doubt about it. I love emails. I live for the inbox. But many people who join your email list just don’t know what your main offer is.
Yes, even after you nurture the relationship.
Emails get lost in cyber space.
Emails get sent to promotions folders.
Emails get accidentally deleted before they’ve even been read.
So if someone has just signed up for your free thing and landed on your Thank You Page, do not waste that moment.
They are there.
They are paying attention.
They have just said:
Yes. I want this.
And your next move is…“Thanks for signing up, check your inbox.”
Absolutely not.
That is not a Thank You Page.
Your Thank You Page should give them the next step.
Not the biggest step. Not the full “marry me and have my babies” step. The first next step.
Because turning your reader into a buyer on the Thank You Page changes the relationship.
They’re no longer just a subscriber. They’re a customer.
That first purchase matters because it moves them from watching to buying. And buying once makes buying again feel a whole lot easier.
If you’re not selling something on your Thank You Page, you’re missing out.
Lots of people get stuck on what they should be offering on their Thank You Page.
They try to upsell an offer that isn’t right for where the buyer is at in the buying process.
They go from:
“Here’s a free PDF.”
To:
“Want to work with me for $8,000?”
Calm down, Gary Vee.
There are two components to your Thank You Page offer:
Solving one specific problem.
Introducing people to your big kahuna offer.
I’ll run through a few examples with you to show you how to break off a piece of your big offer and turn it into your Thank You Page offer.
If you’re a personal trainer:
Instead of trying to sell your 8 Week Body Transformation Challenge, your Thank You Page offer could be:
Made by Abs: The 5 Abs Workouts To Transform The Muffin Top To Muscle Heaven.
If you’re a bookkeeper:
Instead of trying to sell your Be My Bookkeeper Package, your Thank You Page offer could be:
Balance Magic: The 5 Things To Do Every Week That’ll Balance Your Books Like Magic.
If you’re a life coach:
Instead of trying to sell your Reinvention Package, your Thank You Page offer could be:
Rituals: How To Reinvent Your Morning For Success.
Your turn.
Work out what one specific problem your Thank You Page offer is going to solve.
Then work out how that problem introduces people to the bigger thing you sell.
Because the goal is not to chuck any random cheap thing on the page and hope for the best.
The goal is to make the next yes feel obvious.
Free thing —> Thank You Page offer —> Core offer.
Tiny yes —> Bigger yes —> Big kahuna yes.
That’s how the path starts working.
Want my help doing this properly?
Want my help setting up your Business Vacation Build?
This is my done-for-you sales path project for business owners who have an offer they’re ready to sell, but need the path between first interest and purchase to work harder.
I’m opening 10 private spots.
We’ll map, write, and rebuild the path your offer needs so people can understand what you sell, want it, trust it, and take the next step without you manually dragging every sale over the line.
If you already know this is what you need, book a Business Vacation Strategy Call here >>>​
Tomorrow, we’re talking about the landing page.
Because once the free thing is right, the page has one job:
Make the right person say yes.
Til Soon,
Elizabeth