Day 5: Welcome To The Jungle, Baby

Welcome back to Business Vacation 🍹

The email series where I show you how to set up your business to sell without you in 15 days.

So far, we’ve been building the front door.

The opt-in.

The landing page.

The Thank You Page.

The first yes.

The next yes.

Yes. Yes. Yes!

But getting someone onto your email list is not the finish line.

Because once someone joins your list, you cannot just send them the free thing, say “hope this helps,” and then disappear into the bushes, Ned Flanders style.

This is where the welcome email comes in.

And confession:

This email is the hardest email to write.

Because this email is like the home page of emails.

It isn’t there to just deliver the free gift.

It’s a trifecta email.

ONE.

This email is designed to kill competition by introducing you, your movement, and your message.

We’re creating buy-in to make selling in the future easier.

TWO.

This email is designed to turn a cold lead into a hot-under-the-collar lead by sprinkling your personality + opinions into the email.

We’re setting you up for ongoing sales.

THREE.

This email gives a fucktonne of value through the freebie offer.

We’re setting up your reputation to be the one and only person they want to work with.

Know, like, trust?

Done.

Because there’s nothing like having an engaged crew who actually want to be sold to.

And that’s the beauty of email.

People fall in love with you and your offers without the exchange of body fluids. Save that for consenting adults and/or whatever is happening on Love Island this week.

So, how do you write it?

By using this template:

Hey <first name>,

You’re here because <tell them what they’ve been doing that hasn’t gotten them the results they want>.

What you need to do instead is <show them the new way>.

Hi! <introduce yourself>. I’m all about <talk about your movement, your passion, your mission>.

That’s why I created <your free gift>.

I’m going to show you <exactly what the free gift will give them>.

Click here to download <your free gift>.

See you tomorrow, <first name>, when I’m going to explain how <all about what you do in relation to how it’s going to solve their problem>

<sign off>

And that’s how you ffast-trackthat rando who gave you their email address one drunken night into a raving and paying fan.

Okay, fine.

Maybe they didn’t give you their email address one drunken night.

Maybe they were very sober. Maybe they were drinking chamomile tea and making responsible decisions.

Either way, they are on your list now.

Do not waste the first email by only saying:

“Here’s the thing you asked for.”

That’s not a welcome email.

Your welcome email should make them feel like:

Yes. I’m in the right place.

Yes. This person gets it.

Yes. I want to keep reading.

Yes. I might actually want what they sell.

Because your welcome email is not just the email that delivers the free thing.

It is the email that starts the relationship.

And if the Thank You Page is where you make the next yes obvious, the welcome email is where you make staying in your world feel like the only sane option.

Want my help doing this properly?

Want my help setting up your Business Vacation Build?

This is my done-for-you sales path project for business owners who have an offer they’re ready to sell, but need the path between first interest and purchase to work harder.

I’m opening 10 private spots.

We’ll map, write, and rebuild the path your offer needs so people can understand what you sell, want it, trust it, and take the next step without you manually dragging every sale over the line.

If you already know this is what you need, book a Business Vacation Strategy Call here >>>​

Tomorrow, I’m going to show you the best trick in the playbook for increasing your open rates.

Til Soon,

Elizabeth