The Blog
Having been in business for the past decade, sometimes I put on a blazer and call myself The Business Bitch. From business advice to selling to marketing and a lot about copy.
How To Write Irresistible Headlines + Hooks
Today we’re talking about the opener. The impression setter. The headline. I found some notes from my time working with an amazing lighting consulting company in Melbourne talking through creating the headline for their home page copy.
Makeover Your Home Page, About Page And Sales Page In 60 Minutes Flat [Video Training]
Let’s play kiss, marry, kill with your website. Because every website can be categorised into three types.
Launching Versus Evergreen. Find Out Which One’s Right For Your Business.
It fills me with terror when I hear business owners tell me: they’ve only got 20 people on their list, they’re mostly friends and family, and they haven’t spent time growing their list.
I Would Marry Email Marketing If I Could.
I’m all about screwing the stock standard. Rules? I don’t care for them. Tell me to livestream one more time and I’ll unfollow you faster than you can say organic reach.
Why Copy And Why Now.
In 2012 I went back to university to get my Master of Speech Pathology because I was absolutely certain that helping people communicate was my jam.
A - Z Of A Boring And Broke Business
Welcome to the A to Z of a broke + boring business. Let’s gooooo.
How To Turn Followers Into Obsessed Fans
Who's considered the most charismatic person of all time? Jesus Christ. I mean, who has more of a following than that guy? Maybe Steve Jobs.
Actually, Those Launch Strategies Don't Suck. Here's How To Actually Make Them Work.
I heard a rumour. That you’re launching…Yay! I also see you cringing. Your soul shouting NOOOOOOOOOO. So you do what any sane business owner does…
Niche Versus Knowing: The great niching conundrum of the 21st century
The most dreaded word in the business world, sending business owners running with terror.
How To Find Your Voice
The phone rings. One time. Two times. The third time she picks up. I haven’t spoken to her for a couple of days but that's cool. That's how we roll. I ask how she's going. I'm fine, she says. But there was hesitation.
Don’t Buy A Brand New Sales Funnel. Fix The One You Already Have.
I pressed submit with 30 minutes to spare. I'd just completed my exam for my mini MBA course that purely focuses on marketing and it’s confirmed what I’ve known to be true about the online business world for years.
It’s failing you. And it’s not your fault.
It seems so simple on paper. It’s alluring.
No More Cringing. Just Copy That Connects And Converts
Yes, you could block out time in your calendar that says: Write Sales Page. Yes, you could book yourself in on a writer’s date to finally get that sales page written. Yes, you could lock yourself in a dungeon, chain yourself to your desk, and not let yourself out until you finish it. That escalated quickly.
The question is, are you actually going to write it? Or are you going to find a way to procrastinate?
30% More Conversions Without Leaving Her Inbox
Ashleigh Topham is a Facebook ads genius. She's shy so she won't admit it, but we'll happily declare that Ash gets the best conversions in the business. In fact, she's so talented her own Facebook ads were growing her email list of warm leads like wildfire.
The only problem was people were joining her list, but no one was buying a damn thing.
One Seamless Relaunch, An Aligned Brand Voice, And More Subscriber Sign-Ups.
Lauren had plenty of celebrity endorsements. She’s the Body Whisperer on Gwyneth Paltrow’s goop.com. She’d been featured on the cover of national newspapers. But growing a global network of subscribers takes more than some good publicity.
Most Profitable Launch Ever
You might be thinking, “I’m not ready to have you write my sales page, Elizabeth. I’m still trying to figure out my message.”
That’s exactly where Sarah was when she came to me. Sarah runs Happy Gymnastics, an early childhood development training company specialising in preschool gymnastics programs. When she came to me, her sales page was as clear as a muddy puddle.
I’m Not Lying. It’s Just My Truth Has Changed.
So what happened after I hit send that faithful Monday, February 8, 2016 at 7.06pm?
Why Your Emails Are Getting Ignored
You’ve got the worst open rates in the history of emails. No one writes back to you, it’s a total one-way street. No one takes action and no one is buying from you.
Before you declare your business life to be over, let’s work out why this is happening.
3 Copywriting Tips To Sell Out Your Services Every Single Time
If you’ve been brainwashed by all the internet marketers over the years and think all you need to do is get *that one funnel in place*, listen up: No matter what funnel you work on, you still have to put the copy into every single step of said funnel.
If your funnel isn't working, it isn't Clickfunnels fault. It's your copy.
Games Of Thrones Your Sales Page Copy
If your sales page isn’t selling for you, it's time to break out the Games Of Thrones copy and send your ideal clients into a buying frenzy. Here's how to write a hella compelling sales page in two steps.