Resources
Strategy, systems, and stories from the trenches. For founders who want their ideas to sell and their business to scale.
I’ve spent the past decade behind six-figure launches and seven-figure systems.
Here’s what actually works.
How To Turn Your Thank You Page It Into A Cash Cow
The Thank You Page. It's the page that immediately follows your lead magnet / opt-in page.
And *most* business owners have left their thank you page looking like an abandoned warehouse with generic images + basic ‘thanks for signing up’ copy.
The Biggest Secret To Writing A Sales Page That Actually Sells. And It's Freaking Simple.
Yes, there’s a shittone of moving parts to a sales page buuuttt every single word +phrase + sentence + paragraph needs to be put through this one filter.
When Copywriting Sucks And You Should Absolutely Not Hire A Copywriter
Early in my copywriting career, I went through a six-month period of firing SO MANY clients. No, I’m not an ass hat. I just got really clear on knowing when copywriting works. And when it doesn’t.
How To Write Lead-Generating, List-Building Facebook + Instagram Ad Copy
The mission: Write a Facebook and Instagram ad that stops the scroll long enough to get your link clicked. Let’s do this.
Feeling Boring? How To Sell Without An Original Idea.
Trailblazer! Game Changer! Earth Shaker! Who doesn’t love to think of themself as the one making new tracks in their industry? Doing what’s never been done before. Slaying the status quo. Screwing the stock standard.
How To Write Irresistible Headlines + Hooks
Today we’re talking about the opener. The impression setter. The headline. I found some notes from my time working with an amazing lighting consulting company in Melbourne talking through creating the headline for their home page copy.